Brand design builds the look and feel of a business, while a control document protects that identity. It explains how to use logos, colors, words, and images so the brand stays steady, even when different people create new materials. This helps the brand stay clear, trusted, and memorable. 

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For my capstone project, I collaborated with a clinician aiming to grow her personal brand. I built a brand look that included a logo, supporting visuals, and clear usage notes. Together, we prepared a website briefing for an agency to complete her logo and website. View the final result at www.drkarencross.com.